NPF’s ETF Journey: Tax Efficiency and Client-Centered Innovation
At NPF Investment Advisors, our mission is simple: act as true fiduciaries for our clients. Every decision we make is guided by one principle—putting your best interests first. Over time, we recognized that traditional investment vehicles often lack the flexibility and tax efficiency our clients deserve. Launching our own ETF through a Section 351 Conversion was a natural extension of that commitment.
With the Section 351 Conversion, clients were able to transfer appreciated securities into the ETF at its inception without triggering immediate capital gains taxes. This strategy helped preserve wealth and maintain portfolio continuity, all while aligning with our long-term investment approach.
Our ETF strategy reflects our core belief: when we innovate, our clients benefit. By combining disciplined investment management with forward-thinking tax solutions, we’re not just keeping pace with the industry—we’re setting a higher standard.
Investments Built for Long-Term Goals
Our investment portfolios focused on long-term capital growth while actively managing risk through market cycles. Our five tenets of investing are:
- Strong Earnings
- Strong Financial Fundamentals
- Experienced Leadership
- Appropriate Valuation
- Improving Investor Demand
Our Distinction: In-House Research
We conduct our own in-house research and security selection from the bottom up. This ensures that every stock in our ETF has been thoroughly vetted by us, with a focus on high-quality businesses with strong management teams dedicated to maximizing returns.
Comprehensive Financial Planning Since 1933
For over 90 years, NPF Investment Advisors has helped families, individuals, and institutions across West Michigan and beyond grow, protect, and preserve their wealth. As one of the region’s longest-standing privately owned investment firms, we provide a deeply personalized approach to financial planning, integrating investment management with strategies designed to meet your unique goals.
Learn more about our financial planning services at www.npfinvest.com.
Our Team
We are a team of highly experienced and skilled investment, planning and service professionals who have earned credentials such as Chartered Financial Analyst (CFA®), Certified Private Wealth Advisor (CPWA®) and Certified Financial Planner (CFP®). We are also fiduciaries who are bound to act in the best interests of clients and are always available for clients – a critical advantage given today’s volatile markets and unpredictable economy.






